Who Is Jason Shelfer?

Jason's professional career began in sales, where he built a reputation for exceptional customer service and generated more than $100 million in sales with products averaging $45–50 per unit. While developing his business career, he also became a Certified Life Coach, Certified Business Coach, and pursued extensive training in NLP, hypnotherapy, and meditation. His work eventually shifted from building sales organizations to helping people build better lives through coaching and practical daily habits.

As his coaching practice grew, Jason was selected as one of the Core Coaches for Mindvalley certification programs. Through that work, he coached thousands of coaches and clients across more than 90 countries, helping people apply practical frameworks instead of relying on motivation alone. His coaching philosophy became increasingly focused on awareness, intentional action, and creating repeatable daily practices that people could sustain in real life.

Alongside Jana, Jason co-founded Living Lucky® to organize those ideas into a complete methodology. Together they developed the Living Lucky® framework and the 4-Minute Formula™, a daily practice built around four intentional questions that help direct attention before the demands of the day begin. Jason expanded that work through speaking, coaching, the Living Lucky® Podcast, and writing. His first published book, The Decision Matrix, introduces readers to the daily practice that became the foundation of the Living Lucky® methodology. The same principles now connect the books, podcast, coaching, and courses into one consistent approach to helping people create lives they feel lucky to live.

Today, Jason works with individuals, couples, teams, and audiences through coaching, keynote speaking, workshops, writing, and the Living Lucky® Podcast. His work focuses on practical application rather than theory. He teaches people how to intentionally direct their awareness, ask better questions, and develop habits they can repeat every day.

Jason is also the author of The Decision Matrix and the creator of the Living Lucky® Together course companion guide. His writing is designed to extend the same daily practices taught through Living Lucky® coaching and speaking. Rather than offering isolated ideas, each resource builds on the same methodology so people can continue practicing it in everyday life. Through speaking engagements, coaching conversations, books, courses, and the Living Lucky® Podcast, Jason continues to help people move from reacting to life toward intentionally creating it.

You can work with Jason through individual coaching, keynote presentations, workshops, and Living Lucky® programs. Organizations invite him to speak on awareness, leadership, communication, intentional living, and creating practical daily habits that support long-term growth. You can also learn through The Decision Matrix, the Living Lucky® Together course companion guide, and the Living Lucky® Podcast. Each resource is built around the same daily methodology, giving you practical ways to apply the Living Lucky® principles in your own life.